Teen issues

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Teen Issues>Tips

Tips for Designing Jewelry for the Teenage Market

* The entertainment industry is the most significant influence on teen fashion and beauty trends. Watch what's being worn by young celebrities, pop stars, alternative bands, etc. Check in on MTV occasionally, and thumb through teen-oriented magazines.

Designing Jewelry Teenage Market

* Ask a few teenagers you know for jewelry ideas and feedback. You may be surprised by their insights.

 

* Visit a Hot Topic store, if your local mall has one.

 

* Keep in mind that teenagers generally don't want to wear anything their parents would wear - so whether *you* would wear a particular piece of jewelry is not the best barometer of its marketability to teenagers (unless you're a teenager yourself, of course).

* Spirituality is an important issue for teenagers. Young adults are exploring their beliefs and tend to like symbols of philosophies they want to be identified with. Spiritual jewelry tends to appeal to a significant portion of teens.

(Examples of spiritual elements that can be incorporated into teen jewelry include crystals and healing stones, crosses / fish / WWJD, star of David, and other symbols of major religions. And don't forget about the appeal of alternative spirituality, symbolized by elements such as Buddhas, chakra-rainbow jewelry, ankhs, Quan Yin, etc. You might want to choose just one or two religious directions to represent in your teen jewelry line.)

* Stock some tempting impulse-purchase items. Teens have a low resistance to impulse buys, and a price point of $15 or less can make a tempting piece of jewelry irresistible.

* Body jewelry is hugely popular among teens. Remember it doesn't always have to be pierced styles - non pierced body jewelry is widely worn among this demographic. In warm weather, teens will be susceptible to tempting displays of affordable ankle bracelets, toe rings, barefoot sandals, and other styles that can't be seen under winter clothes.

* Young ladies aren't the only ones who wear jewelry. Young men are wearing more of it now than ever before. In general, masculine teen jewelry has a rugged look, with materials such as leather, hemp, rubber, pewter or silver, and beads.

* The majority of teenagers shy away from jewelry styles that are too far over the top. Teen designs need to balance "cool" with "wearable". Read Article: Designing Jewelry for Teenagers-A Profitable Market Niche

 

 

 

 

 

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